Watts to Lumens Conversion

When shopping for LED lights, forget about watts. It’s all about Lumens.

You’re probably used to looking at watts when it comes to shopping for your light bulbs. However, with LEDs – the brightness level is determined very differently.  LEDs use Lumens instead of Watts.

Contrary to what most people think, wattage isn’t an actual indication of how bright your bulb is, but rather how much energy the bulb draws. For traditional bulbs, the correlation between the two are closer together, however, with LED light bulbs – this is not the case.

Lumens let you buy the amount of light you want. In simple terms, Lumens (abbrev. lm) are a measure of the total amount of visible light (to the human eye) from a lamp or light source. The higher the lumen rating the “brighter” the lamp will appear.  Higher the lumens the brighter the bulb.

Most LED lighting businesses can give you comparisons to traditional incandescents or CFLs, however – this is not always a comparison of apples to apples. For example: Our 9W LED BR30 light bulb has close to the same brightness as a regular 65W bulb, however the energy used on the LED is much lower.  LED uses only 9 Watts of energy instead of 65 Watts. This means you are saving money annually by using less energy daily!

So what does all this mean for you when shopping for LED lights for your home or business? Instead of looking at watts, look at a different measure: lumens.  Customize your light –  Love Your Lumens!


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